I've seen AI implementations fail more times than I can count.
And honestly? Most failures follow the same patterns.
After 2 decades in tech and countless AI projects, I've identified the 6 biggest mistakes organisations make—and more importantly, how to avoid them.
How This Guide Works
For each mistake, you'll see:
- The Mistake - What organizations get wrong
- Why It Fails - The underlying reasons
- Do This Instead - The right approach with practical frameworks
This structure helps you understand what to avoid and what to do instead.
Mistake #1: Starting with Technology Instead of the Problem
Mistake #2: Expecting AI to Work Perfectly Out of the Box
Mistake #3: Ignoring Data Quality (or Lack of Data)
Mistake #4: Not Involving the People Who'll Actually Use It
Mistake #5: Skipping the Governance and Ethics Conversation
Mistake #6: Trying to Do Everything at Once
Let's dive in.
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