Amazon as the infrastructure of power and the end of the free market

This article examines Amazon's transformation from a global marketplace into a powerful infrastructure of power that effectively dismantles traditional free market mechanisms. The author details the "flywheel" strategy and the "Day 1" doctrine, presenting them as tools of permanent mobilization and market domination. Building on Lina Khan's groundbreaking analysis, the article highlights the need to revise antitrust law, which has failed to keep pace with the architecture of digital ecosystems. The work examines phenomena such as information rent, forced ranking, and the behavioral subjugation of users. In conclusion, the author raises questions about the future of Big Tech regulation, suggesting the recognition of the largest platforms as critical infrastructure and the introduction of a strict separation of commercial and logistical functions, aimed at restoring market equilibrium and protecting democratic values in the digital economy.