This article examines the phenomenon of China as a unique laboratory of continuity, where cultural heritage is not a dead monument but a dynamic technology of historical self-sustainment. Drawing on examples such as Pingyao and the Greater Bay Area, the authors demonstrate how Chinese civilization integrates tradition and modernity, creating a model of an experience economy. The article draws on UNESCO and ICOMOS standards, arguing that cultural authenticity stems from its active performance by society, not merely conservation. This is a profound analysis of the mechanisms of reproducing national identity in the face of global challenges, where history becomes a living stage for contemporary economic and social activities, building civilizational resilience and a sense of longevity.
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