Creative Destruction and the New Logic of Global Culture

This article examines contemporary cultural dynamics through the lens of Tyler Cowen's concept of creative destruction. The author rejects simplistic visions of "McWorld," pointing to complex processes in which globalization simultaneously homogenizes and diversifies cultural offerings. A key concept is critical mass—the necessary scale of resources and interactions that allows local ethos to survive and thrive. The text uses examples from Polynesian and Inuit cultures to illustrate how the severing of bonds or the absence of a material foundation leads to the "heat death" of culture. In the new paradigm, culture is not a static legacy but a dynamic system dependent on technology, the market, and the density of social interactions, where authenticity is born in the crucible of exchange rather than in isolation.