From project to product: Build an adaptive organization

The article analyzes the fundamental difference between the traditional project-based approach and the modern product-based approach in organizational management. The author argues that success does not lie in delivering an agreed scope (output), but in generating real value for the user and the business (outcome). While projects focus on closing a plan within the 'iron triangle,' the product approach treats time and budget as constraints, and scope as a flexible hypothesis of priorities. This paradigm shift allows organizations to avoid the trap of 'elegantly delivered mistakes' and react faster to market needs, focusing on functionalities with the highest strategic value instead of rigidly adhering to requirements documentation.