Legal Marketing: How to Build Digital Sovereignty?

This article presents a set of fundamental principles of modern marketing for law firms, based on Seth Price's methodology. The author emphasizes that the foundation of a firm's existence in the digital age is effective Google indexing and the development of sustainable SEO assets that ensure technological sovereignty. The text warns against the trap of generating large numbers of cheap leads without any basis in real cases, promoting instead data hygiene in CRM systems and full-circle reporting. This is a practical guide on how to transition from intuitive advertising management to a profitable business model based on hard CAC and CPL metrics.