Normative ethical theories as an apparatus for reconstructing order

This article provides an in-depth analysis of normative ethical theories, considered a key tool for reconstructing order in the dynamically changing world of business and artificial intelligence. The authors examine the evolution of moral thought—from Aristotelian eudaimonia and phronesis, through Kant's categorical imperative, to John Rawls's contemporary conceptions of justice. The text is not limited to theory, but rather points to practical applications, such as building normative resilience in organizations and implementing algorithmic accountability. Global issues are also addressed, including the tragedy of the commons and the processes of enculturation. This is essential reading for leaders striving for ethical and sustainable development in an era of technological transformation.