Resilient Value Chains: Economic Navigation and Ethics

The article analyzes the concept of economic navigation as a key capability of value chain management in the face of inflation. The author indicates that financial crises expose the true power structure and systemic resilience of organizations. A key element in building stability is the ability to distinguish dead costs from living costs—avoiding apparent savings that actually destroy quality and relationships with partners (so-called 'debasement of the currency'). The text emphasizes that true resilience does not stem from precise forecasts, but from the construction of a system capable of absorbing shocks. The proposed solution is transparent, dynamic pricing and an ethical approach to risk, where value is prioritized over short-term cost accounting.