The Ethics of Farewell in the Platform Economy and B2B

The article analyzes the phenomenon of sham self-employment in the platform economy, where the formal independence of B2B contracts often masks real economic dependence. The author points to the problem of 'faceless terminations' carried out via algorithms, account deactivations, or changes in profitability parameters, which eliminates the human aspect of farewell and worker dignity. The text references the Necessary Goodbye concept and EU Directive 2024/2831, which aims to protect digitally dependent persons through a presumption of employment in cases of strong platform control. The text emphasizes the need to extend management ethics to the world of digital dependency to prevent the dehumanization of the termination process in modern capitalism.