The Post-Writing Era: From Text to Experience

This article examines the "Post-Writing Era," in which experience dominates over text, and the struggle for attention becomes crucial. It explains how the attention economy, algorithms, and neuroscience shape our thinking, education, and culture, leading to the fragmentation of consciousness. It discusses the implications for key social institutions such as schools, media, art, and science, as well as the political implications of controlling attention. The article also explores the concept of attention capital and presents a vision of a hybrid future in which, alongside the culture of mass experience, an elite enclave of profound contemplation can exist, offering an alternative to superficiality.