True North: Leadership and Ethics in the Age of AI

In an era of technological acceleration, leaders often succumb to the temptation of excessive algorithmization and control, leading to a loss of authenticity. This article explores the concept of "True North" as an internal ethical compass that allows one to maintain course in a world dominated by data. Drawing on the work of Bill George, the authors point to the necessity of being a "keeper of meaning"—a leader who takes moral responsibility for decisions. The text analyzes the dynamic between internal values and external mission (the North Star), citing examples of effective leaders such as Satya Nadella and Indra Nooyi, who combine cognitive inclusivity with anthropological rigor and the courage to manage oneself.