In an era of constant change, organizations must shift from a model of periodic disruption to one of constant organizational metabolism. This article challenges the traditional approach, in which management dominates leadership. Inspired by John Kotter, the author argues that efficient procedures and green KPIs can mask a company's structural death if it lacks leaders capable of setting new directions. The key to success is building a sense of urgency and a coalition of leaders who are unafraid to confront difficult truths. The text examines barriers such as bureaucracy and complacency, pointing the way to authentic transformation based on the energy of change and psychological safety.
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