Via Negativa: Architecture of Reason in an Age of Excess

The modern world promotes constant optimization and the pursuit of maximum results, which leads to overstimulation and information noise. This text proposes an alternative approach based on the philosophy of via negativa, a method of achieving better results by eliminating what is unnecessary and erroneous. The authors explain how, through conscious cognitive hygiene, we can reduce the influence of heuristics, survivorship biases, and groupthink. Instead of adding layers of complex strategies, it's worth focusing on the original question of how to stop thinking in a flawed way. This text is an interdisciplinary analysis, combining behavioral economics with the practical philosophy of prudence, offering the reader concrete tools to protect themselves against the illusion of success and the cognitive distortions of late capitalism.