Ah, makes sense! I had this view as well until very recently.
I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").
UX is equally important to B2B and B2C users, I consider now.
May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.
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Clumsy mistake, sorry. I mistook B2C for B2B. Will edit the comment now.
— Gabriel
Ah, makes sense! I had this view as well until very recently.
I worked on a B2B application for ~2 years. Users have a technical and analytical job. But yet I've seen the same patterns of B2C ("don't make me think").
UX is equally important to B2B and B2C users, I consider now.
May sound obvious, but all users are people, regardless of acting on their own or on behalf of a corporation.