A recent study suggests that the AI shopping assistants used by Amazon and Walmart can identify misleading "Made in USA" claims in product listings.
However, despite detecting these inconsistencies, the AI tools do not consistently alert shoppers before they make a purchase.
Researchers say this could affect consumer trust, as many buyers rely on country-of-origin labels when choosing products.
The study argues that AI should not only answer shopping questions but also help users identify potentially misleading product information.
Amazon stated that it continues improving its shopping AI and takes action against sellers who violate marketplace policies. Walmart had not publicly responded when the report was published.
As AI becomes a larger part of online shopping, transparency and accuracy will play an important role in helping consumers make informed purchasing decisions.
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