It's not as much a formula as guidelines but,
Examples:
This one's keyword is "automatic newsletter" which didn't make it very close to the front. The common objection is "But I don't have time."
This one doesn't really have a keyword in it, but the common objection would be "But my product isn't ready."
Sometimes I just do:
The what is "How to write with SEO in mind" and the why is "get more blog readers."
With this one, the second part could be both a "why" and a response to the objection of "But I don't have time."
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It's not as much a formula as guidelines but,
Examples:
How to set up an automatic newsletter without wasting time.
Garrett ・ Aug 16 ・ 4 min read
This one's keyword is "automatic newsletter" which didn't make it very close to the front. The common objection is "But I don't have time."
You Need to Start Marketing Immediately, Even if Your Product’s Not Ready
Garrett ・ Aug 13 ・ 4 min read
This one doesn't really have a keyword in it, but the common objection would be "But my product isn't ready."
Sometimes I just do:
Examples:
How to Write With SEO In Mind and Get More Blog Readers
Garrett ・ Aug 10 ・ 8 min read
The what is "How to write with SEO in mind" and the why is "get more blog readers."
A Game Design Document (GDD) Tutorial That Will Save You Time And Energy
Garrett ・ Aug 6 ・ 5 min read
With this one, the second part could be both a "why" and a response to the objection of "But I don't have time."