Good lighting makes or breaks your exhibition booth. Here is what most exhibitors get wrong.
The Visibility Problem
At a typical trade show, 500+ booths compete for attention. Without proper lighting your booth disappears into the crowd.
5 Common Lighting Mistakes
1. Not Enough Brightness
Exhibition halls are already bright. Your booth needs to stand out. Budget 20-30 percent more lights than you think you need.
2. Single Color Temperature
All warm or all cool looks flat. Mix 2-3 color temperatures for depth.
3. Front-Only Lighting
Front lighting creates a flat look. Add side and back lighting for depth.
4. Ignoring Reflective Materials
Glass and acrylic reflect light into visitors eyes. Use angled lighting.
5. No Backup Plan
Lights fail. Always have 10 percent spare bulbs ready.
The ROI
Professional lighting costs 2000-5000 RMB for an 18sqm booth — about 5-10 percent of typical booth cost — and can increase visitor停留 time by 30-50 percent.
Source: xuxubo.cn - exhibition booth design and setup across China.
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