Compress your images and serve modern WebP + AVIF formats straight from your own server, with a one-click bulk optimizer in wp-admin.
What it is
The GOMAX Media Optimizer recompresses, optionally downscales and strips metadata from your images, and generates next-gen WebP and AVIF versions for the full image and every thumbnail size - using your server's own GD/Imagick, with nothing sent to an outside service. It is pay-once and private: no per-image fees and no cloud dependency.
How it works
Open GOMAX → Media Optimizer. It first checks whether your server supports WebP and AVIF, then analyses your library (how many images, total unoptimized size, how many are missing WebP/AVIF or are oversized). Click Optimize next batch to process 25 images at a time; it is resumable, so you click again until every image is done. If keep originals is on, a backup of each original is stored first so any image can be restored. Turn on serve WebP/AVIF on the front end to deliver the modern formats automatically with a safe fallback, and auto-optimize new uploads so future images are handled without you thinking about it.
How to use it
- Go to GOMAX → Media Optimizer.
- Set the quality, max width, and toggles (WebP, AVIF, serve on front end, keep originals, auto-optimize), then Save.
- Click Optimize next batch (25) repeatedly until nothing remains.
Frequently asked questions
Do the optimized images leave my server?
No. All processing uses your server's own GD or Imagick. Nothing is uploaded to a third-party optimization service, and there are no per-image fees.
Can I undo it?
Yes, if "keep originals" is enabled (the default). Each original is backed up first and can be restored.
What if my server does not support AVIF?
The Media Optimizer detects support and shows it. If AVIF is unavailable, WebP and plain recompression + downscale still work.
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