FACEIT with Maria Laura Scuri
Happy Halloween! Today, Jon Foust and Brian Dorsey chat with Maria Laura Scuri of FACEIT about ways they are reducing toxicity in gaming. FACEIT is a competitive gaming platform that helps connect gamers and game competition and tournament organizers. In order to do this well, FACEIT has put a lot of energy into finding ways to keep the experience positive for everyone.
Because gaming toxicity can involve anything from verbal jabs to throwing a game, FACEIT uses a combination of data collecting programs and input from players to help identify toxic behavior. In identifying this behavior, FACEIT has to consider not only the literal words spoken or actions made, but the context around them. Is that player being rude to strangers or is he egging on a friend? The answer to this question could change the behavior from unacceptable to friendly banter. Using their own machine learning model, interactions are then given a score to determine how toxic the player was in that match.
The toxicity scores along with their program, Minerva, determine if any bans should be put on a player. FACEIT focuses on punishing player behavior, rather than the player themselves, in an effort to help players learn from the experience and change the way they interact with others in the future.
Maria’s advice to other companies looking to help reduce toxicity on their platforms is to know the context of the toxic event. Know how toxicity can express itself on your platform and find ways to deal with all of them. She also suggests tackling the issues of toxicity in small portions and celebrating the small wins! Her final piece of advice is to focus on criticizing the behavior of the user rather than attacking them personally.