How to Leverage Instagram to Boost Sales of Digital Products

How to Leverage Instagram to Boost Sales of Digital Products
Creating digital products isn’t a difficult ordeal. Although it could be sometimes, it can’t be compared to generating sales.

As far as marketing is concerned, lead generation remains the hardest task for marketers. A lead generation statistic shows that 79% of marketers find lead generation difficult.

The reasons for that aren’t far-fetched. Everyone knows how to create a website for their business. Improving the load time of a website isn’t a difficult task either.

All hell is let loose when it comes to building an effective sales funnel that boosts sales to your products. So if you’re finding it hard to generate sales to your digital products, then this article is for you.

With Instagram, you can boost sales to your digital products and also further solidify your website credibility.

Right here, I’ll cover the needed strategies to leverage Instagram as part of your sales funnel strategy to boost sales to your digital products.
Without further ado, let’s dive in.

1. Create an Attractive Instagram Profile

Boosting your sales with Instagram starts with creating an optimized Instagram profile that is proven to convert. How? By making your profile attractive.

When potential customers/prospects visit your Instagram profile, the important things they look at is your Bio, your link, your business name, and your content.

So to make your Instagram profile attractive, you need to ensure your Bio reads well and also shows credibility.

To write a good Bio, steal from your competitors. I’m not saying you copy and paste your competitor’s bio. Take your time to study how their Bio is written and how you can implement something similar.

To do this, start by finding Instagram Bios you love and cherish. Then narrow down to Instagram profiles in your niche. By studying what others are writing you will have a better sense of what’s expected.

A good Bio should talk about how you can help your prospects. It shouldn’t directly be about your product. Tell them how you can be of help instead of trying to sell them something. Let your content do the selling.

2. Generate Instagram Hashtags for your Products

Once your Bio is all set, then you need to generate a list of Instagram hashtags that best describe your product, service, and business in general.

Using hashtags that align with your business and products will help you put your content in front of the right people.

Instead of marketing amiss, you’ll generate better results by targeting your audience using hashtags.

Also, coming up with a unique hashtag could further help solidify your business on Instagram. Businesses that create a unique hashtag promote it using giveaway campaigns and other social campaigns to generate traction.

You can also consider doing an Influencer marketing campaign to generate awareness for your business and also get people to use your hashtags.

3. Create Interesting Content

In the heart of all marketing strategies is content. Content is important if you want to engage with your target audience and also build a positive credibility.

Your social media content is an opportunity to promote your business in the positive light and also explain your unique proposition to your prospects.

With engaging social media content, you can pass value, pitch your product, and also sell your product without appearing salesy.

As expected on a social media platform, ensure your content is interesting and engaging. According to an emotional marketing statistic, content that elicits anger has a 38% chance of going viral.

These are content that makes your audience curious about what you have to say. Knowing how to wield this well could result in a big gain for your business.

It doesn’t always have to elicit anger, content that makes your audience emotional has the potential of going viral or better still, generating results.

4. Leverage Growth Services

Outsourcing has been proven to be more scalable compared to running your marketing campaigns in-house. So a viable option and step in growing your sales with Instagram is to outsource it to Instagram growth services.

There are Instagram growth services like Kicksta that help you grow your followers by engaging with your target audience on your behalf. Interestingly, this wouldn’t affect your Instagram feed as such tools do a neat job at it.

Although there are a lot of spammy growth services in the industry likewise. You should entrust your brand with credible and proven Instagram growth services like Kicksta, Upleap, and Stellation Media.

5. Create a Good Landing Page

Having a good Instagram profile with five digit followers doesn’t guarantee sales if you have a poorly designed landing page.

Upon sending your Instagram followers to your landing page only for them to find it difficult to navigate around would bring all the effort to nought.

This is why it’s essential to create a good landing page for your Instagram campaign to ensure that visitors coming from Instagram actually convert on the page.

Your landing page doesn’t necessarily have to be your personal website. You can leverage custom landing page builders like ClickFunnels to build converting landing pages for your marketing campaign.

In fact, using a custom landing page helps you effective track the ROI of your Instagram marketing effort.

For a better conversion rate, be sure to remove distractions on your landing page. Reduce the number of links (could be regarded as exits).

The less cluttered your landing page is, the better it’s.

6. Incorporate it in your overall Sales Funnel

Absolutely, Instagram isn’t the only part that makes up your sales funnel. You definitely have other marketing strategies in place to bring prospects from the top of the funnel to the purchasing stage.

What you need to do is to integrate your Instagram marketing with your sales funnel. Don’t isolate your Instagram campaigns from your grande sales funnel.

Link to your landing page from your Instagram profile. From your landing page, do not try to sell your products right away. Collect your prospects emails to keep the conversation going.

Set up an automated email series to welcome and also inform your prospects about your process. Automate it.

7. Track your Results

It’s smart to track the results of your marketing campaign to know how to improve your process and also have an understanding of what is working and what isn’t.
During the marketing campaign, ensure you track your results to know if it’s working or not. Monitor the growth in your followers and fanbase. Monitor the content that your prospects engage with the most.
Monitor the conversion rate on your landing page. Use a heatmap to uncover where people click on your landing page.
By taking note of these metrics, you can better fine-tune your marketing and scale the sales of your digital products.