WWE NXT wrestler Shiloh Hill has launched a merchandise storefront accessible exclusively through the Tor network.
The project highlights an unusual use case for dark web infrastructure in the context of professional sports merchandising.
Hill has confirmed the sale of two items while publicly addressing potential contract conflicts with the WWE regarding independent product sales and distribution channels.
An unusual move
Using the dark web to sell sportswear is a highly unusual move in the professional wrestling industry. Hill himself confirmed that two T-shirts have been sold through the store so far. He also acknowledged that the official WWE store is the normal way to buy WWE merchandise.
WWE's stance
The wrestler publicly asked the company not to fire him for this initiative. So far, WWE has not made any official announcement or comment on the matter. It is worth noting that WWE athlete contracts usually place restrictions on the independent sale of products bearing the athlete's name.
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