Most people think SEO is all about keywords and content.
But truth is — if your website isn’t technically healthy, even the best content won’t rank.
Here are a few things I look at during a technical SEO checkup:
🚀 *1. Page Speed*
If your site takes more than 3 seconds to load, users leave and Google notices.
Small fixes like image compression, caching, and clean code make a huge difference.
🔍 2. Crawlability
Search engines can’t rank what they can’t crawl.
A messy robots.txt, broken internal links, or a missing sitemap can block your best pages.
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📱 3. Mobile Experience**
Google first checks how your site performs on mobile.
Slow, squeezed, or poorly responsive pages directly hurt ranking.
🧱 4. Indexing Issues
Sometimes pages you want to rank aren’t indexed…
and pages you don’t want indexed show up everywhere.
A proper audit fixes this balance.
🔗 5. HTTPS & Security
Security matters — for users and Google.
No SSL = No trust.
🧩 6. Core Web Vitals
Layout shifts, slow interactivity, unstable visuals — all of these impact user experience and rankings.
📌 Bottom line:
Technical SEO isn’t about fancy tools — it’s about giving search engines a smooth, error-free path to understand your website.
Fix the foundation, and your rankings grow naturally.
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