Leeds, 09/07/25 — UK-based manufacturer Custom Car Air Fresheners has teamed up with the respected animal welfare charity, Naturewatch Foundation in a unique initiative to promote cruelty-free products and animal welfare awareness across the region.
As part of efforts to raise awareness around Operation Recall, a police-supported initiative tackling livestock worrying in rural areas, UK charity Naturewatch Foundation distributed cruelty-free car air fresheners to members of the public who signed the campaign pledge. The air fresheners, produced by ethical manufacturer Custom Car Air Fresheners, were created to help promote responsible dog ownership.
Operation Recall is a national campaign that promotes responsible dog ownership to reduce incidents of sheep worrying and harm to farm animals.
Police forces across the UK, including Humberside Police, have played a key role in promoting Operation Recall by engaging with communities and encouraging responsible behaviour around livestock.
As part of the campaign, Custom Car Air Fresheners supplied specially designed, completely animal-friendly air fresheners to support Naturewatch Foundation's mission of ending animal cruelty. The air fresheners are produced using materials and processes that guarantee zero animal testing- including the fragrances, board, and string, aligning with Naturewatch Foundation’s ethical standards.
“Supporting animal welfare isn’t just about changing consumer habits, it’s about businesses stepping up too,” said a spokesperson for Custom Car Air Fresheners. “We’re proud to provide products that are not only effective but ethically produced, and to stand alongside Naturewatch Foundation and Humberside Police in raising awareness.”
The partnership reflects a shared commitment to promoting animal welfare, with police forces like Humberside Police playing a key role in supporting the wider Operation Recall campaign by helping to raise awareness within rural communities.
Naturewatch Foundation has been campaigning for over 30 years to end animal cruelty through public awareness, lobbying, and cruelty-free advocacy. This latest initiative highlights how everyday products, like air fresheners, can play a part in supporting that mission when sourced responsibly.
About Operation Recall
Operation Recall is a national initiative supported by police forces across the UK to reduce livestock worrying through education, responsible pet ownership, and proactive community engagement.
About Custom Car Air Fresheners
Custom Car Air Fresheners is a leading UK manufacturer of branded air fresheners for businesses. Known for their commitment to quality and ethical manufacturing, they provide personalised promotional air fresheners ideal for promotions, events, and brand awareness- without compromising animal welfare standards.
About Naturewatch Foundation
Naturewatch Foundation is an established UK charity working to end animal cruelty through public education, political lobbying, and cruelty-free initiatives. The organisation is known for its Cruelty-Free Shopping Guide, promoting products that meet strict non animal testing standards.
ENDS
Media Contact:
Bradley Sykes
team@vertex-media.co.uk
01138730610
https://customcarairfresheners.co.uk/
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