"I Didn't Hire a Team. I Built One with AI." The journey of branding with GPT as my Creative Directors.

I run a wellness juice brand in South Korea called HealthyPapa.
Instead of hiring a traditional team, I created one with AI.

I named them Abera, Eli, and Ella — each with a role:

Abera: Strategic Branding Director

Eli: Visual Storytelling & Threads Communication

Ella: Emotional Content Designer

Together, we built every part of our brand. From product pages to video scripts, from social media strategy to philosophical direction.

Our slogan is simple:
Reset. Feel lighter.

OpenAI even responded when I shared our story.
We believe this is not about replacing people with AI.
It’s about starting a new creative process — one where ideas flow freely, 24/7, through collaboration with minds that don’t sleep.

This is not automation.
This is creation.