Creating a product that makes high demand for the audience you’re going to cater to. But UX research is what takes this knowledge to another level. End of result, it will have a beautiful effect on the bottom line by removing expenses and skyrocketing your chances for success.
Unfortunately, many start-ups try to bypass this step. Some firms say that it’s not worth the time and money, while others insist that they know their clients well enough. Rest of the audience can learn from here.
In this article, we’ll walk-through of misconceptions about the value of UX research and take a look at its benefits.
So, What is meant by UX research?
As a synopsis, the UX research process commits putting a prototype in front of a group of users and analyzing how they interact with it.
This is a perfect way to validate the design choices you’ve made, as well as helps to find flaws in your product’s usability.
During the tests, we can study the users’ behavior while they’re interacting with the product. Can make encourage the participants to express how they feel about it.
Why not to conduct UX research?
1) Kind of expensive strategy: -
A common fallacy is that UX research is completely expensive and time-consuming. In fact, it falls a broad spectrum of techniques and approaches that can help you decrease its costs.
If you’re a small firm and are strapped for cash, there’s no reason that you can’t hire your friends and family. This will allow you to have a broad outreach while keeping your costs low.
2) We know who our users are:-
Here’s a popular question: How to know about our users? Businesses normally use analytics and A/B tests to outline their buyer/user personas.
While these practices help us to learn things about our customers, they are reductive in nature. Poor data can fuel wrong beliefs about our users.
Telling you simply, knowing that a person prefers A over B tells us little about how they feel about a product. The best way is to understand them is to let them speak their mind.
Therefore, UX research is the core foundation of a good product, able to compete in the modern business ecosystem.
3) Users don’t know exactly what they want:-
It’s worth mentioning that this statement isn’t entirely wrong. Yes, Of course, not all users are developers or designers. But UX research is not asking them how you should build your product. Rather, it’s about understanding their needs and experiences.
It is our duty to identify users “wants” and translate those into viable solutions. This is the exact reason that studying user behavior is crucial.
Otherwise, we all dive into a risk, building a product in an echo chamber, driven by false consensus.
The Benefits of UX research
1) You could see your users in action:-
By observing user performance, you could learn what frustrates and confuses them. Holding a “clean” design often isn’t enough to make navigation easy.
UX teaches us how to be inclusive and compassionate. It is our responsibility to ensure a smooth and flawless experience for everyone.
This is why UX research can be an eye-opening progress. There is no limit to the breadth of insight you can gain from paying close attention to your users.
2) Validate your personas for accuracy:
We build businesses based on our customer beliefs that are backed by data and psychology. UX research is an excellent way to put our assumptions to the A/B test and spot inconsistencies. Studying our customers helps us to create more detailed and relevant personas.
By having an accurate user persona is an important asset for the commercial success of a product. But personas may become outdated over time.
To be better suit the needs of our customers, their profiles need to be updated consecutively. User experience research is a great tool to keep them relevant.
3) Increase the ways for success:-
A basic, core understanding of your users can tell you how to create a product that suits their needs. You can:
-> Create designs that assist users complete tasks effortlessly.
-> Develop products that are enjoyable to use.
-> Identify early adopters & work early
-> Understand how your product beats to your competition.
-> Try to reduce your development expenses.
If you are failed to hit even one of these factors can pose a serious threat to your product’s commercial success.
4) Cut unnecessary expenses:-
According to Usability.gov, half of the time they invested in development accounts for rework. Businesses regularly waste vast amounts of money for avoidable issues.
UX research is a surefire way to get a clear vision & understanding of the product you need to build. It helps to prevent you from making mistakes based on unfounded assumptions. As a result, this could save your company a great deal of money.
5) Conduct research on a budget:-
By studying your users doesn’t necessarily have to cost an arm. Below, we’ve outlined a few techniques that will help you point out crucial insight about your users without leaving a dent in your budget.
Try nano research. You can conduct a study by having a few participants. It’s suitable for simple products created for general audiences.
Go online over offline. Not forcing people to leave their homes will decrease the costs of the research.
Recruit effortlessly. There’s no need to invest too much time into looking for the “right people.” That’s not only expensive but also unnecessary if your product doesn’t aim for a specific audience.
Do real-time testing. The Nielsen Norman Group’s website has an excellent post about how you can conduct a live-intercept study.
The better how you understand your customers, the more successful your product is bound to be. This is more than the assumption: It’s a common trait of the business environment we’re in.
Over the years, modern UX research methodologies has tuned from a “nice-to-have” into a vital part of a successful business venture. Through modern UX research, GoProtoz UI UX Design Studio help startups to resolve usability and user interface conversion issues.