It’s been a minute since log #20 , but—surprise!—your favorite indie log is back. I even said so on X:
If you’ve been catching my updates on X , Bluesky , or Threads , you already know I’ve pivoted from Stomod and AssistFlare to a brand-new adventure: Habit Pixel .
Habit Pixel — Small Pixels, Big Changes
Long-time Twitter pals will remember my soft spot for mobile apps and B2C. My very first startup, OutLater , was a social-media scheduler that lived on both phone and web—proof here:
After two web-app detours (Stomod and AssistFlare), it felt right to swing back to a mass-market product. I’d been using Habitify to track my own routines and thought, Why not build my own? One brainstorm later, Habit Pixel was born—a name I still love.
Domains secured—habitpixel.com and habitpixels.com (I stuck with the singular)—I whipped up the MVP in a couple of weeks and shipped it to both app stores:
The response? Positive. Since launch on 25 March 2025 , the numbers look like this:
~400 downloads so far—solid traction in a crowded habit-tracker arena.
$19 in revenue from early Pro subscribers.
Goal: hit 1 000 downloads by 31 May .
Tracking All the Things
Next on my list: lock down full-funnel analytics—acquisition, retention, churn, the works. I’ll document every tracking tweak right here on the blog.
Marketing Habit Pixel
I’m attacking discovery on three fronts:
Social video – YouTube Shorts, Instagram Reels, TikTok, plus #buildinpublic posts.
SEO – long-form content on https://habitpixel.com/blog .
ASO – fine-tuning the app-store listings.
Reddit Experiments
I’m also dabbling in one-off promos. A recent post on /r/reactnative and /r/expo drew mixed but helpful feedback—chief among them: offer an alternative to the pixel-heavy Silkscreen font.
https://www.reddit.com/r/reactnative/comments/1kj813o/just_launched_habit_pixelmy_githubstyle_habit/
What’s Up This Week?
Widget fixes – polishing the new widgets.
Paywall shift – moving Pro-only features (analytics + widgets) behind the subscription.
User analytics – tracking rating prompts, habit creation events, and more.
New views – adding layouts beyond the GitHub-style grid for broader appeal.
Future roadmap – backend, AI-powered perks, and cross-device sync so you can tick habits off on any gadget.
Stay tuned—pixels are about to get a lot more powerful.
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