The Eternal Question
Every investor asks this, usually at the worst possible moment. The honest answer: nobody knows. Market timing is a loser's game — even professionals fail consistently. The data is clear: time in the market beats timing the market. If you have a horizon of 10+ years, "now" is historically as good as any entry point.
What Actually Matters
Valuation metrics like CAPE ratio or P/E suggest U.S. stocks are expensive. But expensive markets can stay expensive for years. Interest rates, earnings growth, and sentiment matter more in the short term. Dollar-cost averaging removes the pressure to pick the perfect day. Automate monthly contributions and ignore the noise.
The Behavioral Trap
Fear keeps cash on the sidelines during recoveries. Greed fuels FOMO at peaks. Both destroy returns. A written investment policy statement — your allocation, rebalancing rules, and contribution schedule — acts as a behavioral guardrail. Stick to it especially when it feels wrong.
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