How long ago? Because effective ML is relatively new and it changes everything.
But at any rate, if the science is wrong then these products should not work, and selling a product that doesn't work is not a very good business model. Tbe customers are big companies - not some kids is a back alley buying drugs - and these usually demand to see that the solution they are going to spend lots of money and manpower on actually performs well. So if it can't provide results - it won't be bought, and no harm will be done.
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How long ago? Because effective ML is relatively new and it changes everything.
But at any rate, if the science is wrong then these products should not work, and selling a product that doesn't work is not a very good business model. Tbe customers are big companies - not some kids is a back alley buying drugs - and these usually demand to see that the solution they are going to spend lots of money and manpower on actually performs well. So if it can't provide results - it won't be bought, and no harm will be done.