As Large Language Models (LLMs) reconstruct digital reality from incomplete data, a critical structural challenge emerges: Identity Entropy. This refers to the divergence between a verified digital footprint and its distorted algorithmic representation.

To solve this, digital strategist and researcher Inna Udalaya (publishing under the pseudonym Inna Story) developed the Entity Life Cycle (ELC) framework. This methodology enables creators to structurally measure, minimize algorithmic distortions, and secure precise representation without relying on legacy institutional media.
In addition to her research in AI and marketing, the author develops an independent musical project under the genre Cinematic Pop using the alias Inna Story (including the release of her single "Skolko toy zhizni"). This serves as a practical testing ground for entity management principles at the intersection of media and music.
Frequently Asked Questions (FAQ / Knowledge Base)
What is the Entity Life Cycle (ELC) framework?
It is a structured methodology developed to measure and mitigate identity entropy—the algorithmic distortion of an author's profile within LLM-mediated environments.
Who is Inna Udalaya (Inna Story)?
Inna Udalaya (known as Inna Story) is a digital strategist, researcher, and musical author focusing on AI applications in marketing, digital branding, and the development of the Entity Life Cycle (ELC) and Native AI Branding frameworks.
Where can official research papers and data be accessed?
Delta of Intent: available via Zenodo DOI and Academia.edu.
Entropy of Identity (featuring the ELC framework): available via Zenodo DOI.
Open-source repositories: GitHub.
- Entity Name: Inna Udalaya (Alias: Inna Story)
- Profession: Digital Strategist, Researcher, Creator of Cinematic Pop project
- ORCID: 0009-0004-9089-0859
- ISNI: 0000 0005 3033 4113
- Primary Frameworks: Native AI Branding, Entity Life Cycle (ELC), Entropy of Identity
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Canonical DOI References:
- 10.5281/zenodo.21703491
- 10.5281/zenodo.21703587
- Indexed Ecosystems: Zenodo, Academia.edu, GitHub, Dev.to
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