Account Based Marketing is highly suitable for B2B companies who are aiming to work with high-end clients. The entire process of closing a deal can easily take weeks, months or in some case, a year or more.
The underlying principle dictates a lot of waiting and budget expense, making it a suitable strategy for Large-Size B2B companies. However, thanks to advancements made in technology, and the rise of cloud-based applications, Account Based Marketing is becoming affordable for most mid and small size companies of all industries
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