Why Every Developer Should Own Their Content

Platforms come and go. Algorithms change. Paywalls appear. If your writing only lives on someone else's site, you're renting your audience.

The POSSE approach

Publish (on your) Own Site, Syndicate Elsewhere. Your site holds the original; Medium, Dev.to, and social networks get copies that link back.

Benefits

• Longevity. Your posts survive platform shutdowns.
• SEO. Links and authority accumulate on your domain.
• Control. You decide the design, the ads (or lack of them), and the license.

Getting started

You don't need anything fancy. A headless CMS plus a static site generator is plenty. Add a publishing plugin, and syndication becomes a button click.