When you have people asking for metrics and people extracting them from data. For the same metric, you’ll have as many definitions for a metric as people you have in the company.
Reporting is something that requires the same thing a digital product needs: owners, maintenance, clear definitions, improvements and you know, gives people what they want in a way that is useful for everybody in the company.
Many companies don’t consider analytics as a first-class citizen and end up spending more to have less quality.
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