I Built Niche Guide Sites for 10 Roblox Games and Tracked the Traffic — Here's What the Data Showed

Six months ago I started building niche content sites for specific Roblox games. Not general guides -- sites focused on one game each, covering drop rates, unit damage calculators, codes databases, and specific mechanic breakdowns.Here's what the traffic data actually showed after running 10 of them.## Why Roblox niches specificallyRoblox has millions of monthly active users and a huge chunk of them are trying to optimize their gameplay -- farming specific items, understanding probability systems, figuring out whether a unit is worth upgrading. Most existing guides are either outdated wikis or YouTube videos.The search intent is specific and high-volume. A player searching 'maple hospital roblox defibrillator how to use' knows exactly what they want. If you have the answer, they find you.## What I builtEach site covers a different game: RNG simulators, codes trackers, damage calculators, tier lists. The tech stack is pretty much the same across all of them -- Cloudflare Workers/Pages, D1 for the database, static generation where possible.Building time per site: 3-5 days for the first version. After that, maintenance is mostly updating codes and content when the game gets updates.## The traffic breakdown*Codes pages: High initial traffic spike (first week after publishing), extremely low dwell time (8-15 seconds average). People grab the codes and leave. Traffic drops hard when codes expire.Calculator/tool pages: Lower initial traffic, but dwell time averages 90-180 seconds. Users actually interact with the tools. These pages hold traffic long-term because the tools stay useful.RNG/probability pages: Surprisingly consistent traffic. Players genuinely want to know if drop rates are fair. A page that shows 'I did 1000 pulls, here is the actual distribution' outperforms a page that just lists the advertised rates.Strategy/mechanic pages*: Performs best for games with complex systems. Pages explaining specific boss mechanics, unit interactions, or team compositions hold search rankings well.## What workedGoing narrow. Instead of 'Brawl Stars complete guide' I built a page about tracking RNG drop rates specifically. That page ranks for specific queries that the general guide sites aren't targeting.Building actual tools. A working DPS calculator that takes unit stats and outputs real numbers drives more engagement than a static tier list. Users share calculators.Matching Roblox's update cycle. Games get updates every 2-4 weeks. If you can publish content the same day a new unit or feature drops, you catch the search volume spike before any other guide site.Mobile-first design. Most Roblox players are on mobile. A page that loads slow or displays badly on mobile gets immediately bounced.## What didn't workCopy-pasting the same template structure across different games. Google caught on to this fast. Each site needs genuinely different content, not just find-and-replace.Relying only on codes. Codes expire within days. A site that's 80% codes content loses most of its value within weeks of each update.Generic unit tier lists. Every game niche already has 10 tier lists. Unless yours has unique methodology or real testing data behind it, it won't rank.## The honest numbersAfter 90 days, 6 of the 10 sites have organic traffic. The other 4 are still indexed but haven't gained traction (likely need more content depth).The calculator-heavy sites are the ones performing best. One has a DPS calculator that users have bookmarked and return to after each game update.Across all 10 sites combined: roughly 200 unique visitors per day from organic search. Not massive, but it's growing week over week and the sites are mostly hands-off after the initial build.## Things I'd do differentlyStart with the tool/calculator content, not the codes content. Codes are easy to publish and drive early traffic, but they create a maintenance treadmill. Tools create durable traffic.Pick games with active communities and regular developer updates. Dead games don't get searched.Don't underestimate mobile performance. A 2-second mobile load time difference has a visible impact on bounce rates.## Is it worth it?For someone who likes building things and doesn't mind the slower initial growth compared to SaaS, yes. The niche content approach is sustainable and the sites compound over time.The game site angle is more competitive than it was 2 years ago, but there's still plenty of specific mechanic and tool queries that have zero good answers. Those are the ones worth building for.