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SEO is Dead, Long Live LLMO

Jina AI on December 22, 2022

It was a cold winter day. The wind was howling and the snow crunched underfoot. We were holed up in a snug coffee shop, seeking refuge from the bon...
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Gil Fewster

There is some great technical detail in this article, especially the second half when you focus in on how these kinds of models operate.

But I disagree with you on a key point:

ChatGPT is a search engine at its core.

This isn’t correct.

A search engine looks for and returns documents whose content matches a query. ChatGPT generates original text based on a probabilistic model.

While it is tempting to compare the two, especially given ChatGPT’s question/response format, they are very different things.