How Can Businesses Effectively Manage Their Online Image?

Hi everyone,

I’m curious about strategies for protecting and improving a company’s image in today’s digital world. With social media, review sites, and search engines playing such a big role, negative feedback can spread quickly.

I’ve read a bit about online reputation management and understand that it involves monitoring mentions, responding to reviews, and creating positive content. However, I’m unsure which tactics are most effective and sustainable.

Can anyone share practical approaches, tools, or success stories related to online reputation management? How do you measure its impact over time?