Content velocity is a helpful metric that can help you gain deep insights into your content strategy. If you want to learn more about how it works and what benefits come with measuring this, then you are in the right place.
The value of creating the highest quality content for your users and search engines is indisputable. However, it’s also important to know where you stand against competitors in terms of their online presence.
It’s become more important than ever to know how much content your competitors are producing and how often this is being published.
What is Content Velocity?
Simply put, the amount of content a brand creates in a given period is called its “content velocity.”
If you would like to compare your content velocity versus your competitors, you would compare the number of new content pieces over a set time period.
Is Content Velocity important?
There are many use cases for measuring and reporting on content velocity. For example, you might want to figure out how long it takes your team or company to publish new blog posts so that if the time begins increasing significantly over a couple of weeks, there is an opportunity for process improvement instead of just assuming everything else in life has sped up around us!
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