Just wondering where do you think video games fall in the Business Models categorisation?
I'm thinking mobile games with in-app purchases (not necessarily subscriptions) that keep "customers" for years.
Candy Crush has been around for 7 years now. Is it a pay-as-you-go "subscription"?
mm thats a good one. you could call it a subscription but it doesnt really reflect the dynamics of the games biz - free for most and then a few whales make up the majority of the revenues. can consider it either a casino (esp if you can sell items from lootboxes), or a D2C ecommerce brand with purely virtual goods.
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Just wondering where do you think video games fall in the Business Models categorisation?
I'm thinking mobile games with in-app purchases (not necessarily subscriptions) that keep "customers" for years.
Candy Crush has been around for 7 years now. Is it a pay-as-you-go "subscription"?
mm thats a good one. you could call it a subscription but it doesnt really reflect the dynamics of the games biz - free for most and then a few whales make up the majority of the revenues. can consider it either a casino (esp if you can sell items from lootboxes), or a D2C ecommerce brand with purely virtual goods.