I have a confession to make.
I’m not a big fan of reading on mobile devices. I’ve tried to force myself to do it, but I’d just rather read a book or read on my laptop. I’d rather watch a video or listen to a podcast, too.
I’m not alone, either. According to a survey by comScore, 70% of people don’t like reading on their mobile devices, and they do so for shorter periods of time than they do on their desktops.
But there’s one thing I’d much rather do on my mobile device than on my laptop: Use apps.
I’m not alone there, either. According to that same survey, 87% of people’s time spent on mobile is in apps.
That’s why I was excited to dive into app marketing . I knew that if I could create a popular app , it would be used more than my blog.
I was wrong. Creating an app was just as hard as creating a popular blog. I had to market it. I had to get people to download it.
I quickly learned that app marketing is just like content marketing. It’s a grind. It takes time. It takes patience.
But there are some quick hacks that can help you get some downloads while you grind away.
1. Optimize Your App Store Listing
Your app store listing is your first impression. It should be designed to convert.
There are a lot of elements that go into an app store listing, but the most important ones to focus on are your app name, app icon, screenshots, description and keywords.
Your app name and keywords should be focused on what your app does. Use the most relevant keywords in your app name and the rest in your keyword field.
Your app icon should be simple and convey what your app does. You want to be able to tell what your app does by looking at the icon.
Your screenshots should be high quality and show off the best features of your app. You can add text to your screenshots to call out specific features.
Your app description should be focused on the benefits of your app and why people should download it. Use bullet points to break up the text and make it easy to read.
2. Create a Demo Video
Creating a demo video is one of the most effective ways to show your audience how your app works.
A demo video is a short video that shows your app in action. You can use it to demonstrate the features and benefits of your app, as well as how to use it.
The key to creating a successful demo video is to keep it short and to the point. You want to show your audience what your app does and how it can help them, but you don’t want to overwhelm them with too much information.
You can use a demo video on your website, in your app store listing, and in your app marketing campaigns.
3. Get Your App Reviewed
Reviews are a great way to build trust with potential customers. In fact, 84% of people trust online reviews as much as a personal recommendation.
There are a couple of different ways you can get your app reviewed. You can reach out to bloggers and journalists who write about apps in your industry and ask them to review your app. You can also submit your app to review websites.
Another great way to get your app reviewed is to ask your existing customers to review your app. You can do this by adding a review section to your app and asking your customers to leave a review. You can also offer incentives, such as discounts or free products, to customers who leave a review.
4. Create a Microsite
A microsite is a small, individual web page that is designed to promote your app. It’s a great way to provide potential users with all the information they need in one place.
On your microsite, you can include things like app features, screenshots, customer testimonials, and download links. You can also include an FAQ section to answer any potential questions your audience may have.
Additionally, integrating a maintenance planning software can streamline your app's update schedules and improve overall user experience.
Microsites are a great way to drive traffic to your app and increase downloads. You can promote your microsite on social media, in email marketing campaigns, through automated emails , and in paid ads.
5. Create a Press Kit
If you want your app to be taken seriously, you need to treat it like a real business. And that means creating a press kit for your app launch .
A press kit is a collection of promotional materials that journalists and bloggers can use to write about your app. It should include high-quality images, a press release, a fact sheet, and any other relevant information about your app.
Your press kit should be available on your website, and you should also include a link to it in your app store listing. This will make it easy for journalists and bloggers to find the information they need to write about your app, and it will also help to improve your app’s credibility.
6. Use Social Media
Social media is a great way to reach potential users and get them to download your app. You can post links to your app in your social media profiles and in your posts.
You can also use social media to run app download ads. These are ads that appear in the news feeds of potential users. When they click on the ad, they are taken to your app’s page in the app store.
You can also use social media to run app install campaigns. These are ads that appear in the news feeds of potential users. When they click on the ad, they are taken to your app’s page in the app store.
In addition to these methods, consider incorporating a live hashtag feed to further boost engagement. This feed would display tweets or posts from users who are mentioning your app-related hashtag.
7. Leverage App Store Optimization
App Store Optimization (ASO ) is the process of improving your app’s visibility in the app store’s search results.
The idea is to use targeted keywords and phrases in your app’s title, description, and other metadata to help it rank higher in the app store search results.
ASO is a lot like SEO , but it’s specific to mobile apps. If you want to increase your app downloads, ASO is a must.
The higher your app ranks in the app store search results, the more visible it will be to potential users, and the more likely they are to download it.
8. In-App Referral Programs
In-app referral programs are a great way to get your existing users to help you find new users.
With an in-app referral program, you can reward your users for referring their friends and family to your app. This can be a great way to get more people talking about your app and to get more people to download it.
Make sure you offer a good incentive for people to refer their friends. This could be a discount on your app, a free trial, or even a cash reward.
The more people who are talking about your app, the more people will be interested in downloading it. So, make sure you use an in-app referral program to help increase your app downloads.
9. Use App Install Ads
App install ads are a great way to promote your app on social media. These ads as well as in-app video advertisements are designed to encourage people to download your app directly from the ad.
App install ads can be targeted to specific audiences based on their interests, demographics and more. This allows you to reach the people who are most likely to be interested in your app.
You can create app install ads on Facebook, Instagram, Twitter and other social media platforms. Be sure to research which platforms your target audience is most likely to be on, and focus your efforts there.
Conclusion
So, these are some of the quick hacks you can use to skyrocket your app downloads. Which of these strategies are you planning to use for your app? Let us know in the comments below.
Top comments (0)