Videos have turned out to be one of the best media for online marketing campaigns. Thought leaders of different industries also have positive views on the use of videos for promoting products and services. However, with an increasing trend of video marketing in the digital world, marketers have raised some questions on the length of videos. Some marketers prefer short, precise videos to engage social media users. Conversely, other professional marketers post SEO-friendly long videos on their websites. You have to focus on different factors to decide on the video length.
You can make questions to yourself- What should I achieve with online videos? What is the present status of my sales funnel? Can a video convert viewers into buyers?
Long versus short videos- Find the better one for your purpose-
The duration of short videos may range from 1 to 10 minutes. When your target viewers are millennials, you can choose these short videos. Nowadays, several millennials find information and news from watching videos. In some cases, you can notice that the long video shows its content after displaying a short video ad in the beginning.
Lots of viewers wait for the long video content after watching the shorter one. As the video ad continues for a few seconds, it does not affect the interest of viewers. Both formats- long and short have different benefits.
Are your videos effective? Create result-oriented videos-
You have to choose metrics to make out the effectiveness of a video. One of the best metrics is Click-through rate, and it indicates the number of viewers, who have moved from your video page to your business websites. Another factor relevant to you is to make out whether the viewers have watched the full content of your video. You may also check out the level of engagement of viewers in your video. On the YouTube platform, some viewers think of skipping short video ads placed in the lengthy video content.
Videos in a short format can have a high impact on the audience. The innovative and interesting content of these short videos is useful for your mobile video advertising campaign. Moreover, these videos have become highly popular than long videos.
An increasing trend of short videos-
Google has made a rule that a video of cover 10 minutes is long-form content. In future years, these precise videos will become more popular. On Instagram and Snapchat, you can find these videos. Most of these social media sites have also set a time limit for the video. The shorter videos encourage higher candidness and spontaneity.
Social media platforms and video streaming sites are the best destinations where you can enjoy short videos. Interestingly, you can find some other formats of videos on news websites. While the more concise video content is best for entertainment, the longer one is effective for the fact-based, detailed reporting. Thus, when you think of engaging your audience, you have to focus on the type of content.
Longer videos- Are they the best options for you?
Algorithmic changes are unpredictable
The digital trends are never stable, and you can find several innovations every year. One of these innovations is online algorithms different for every social media platform. For instance, algorithms of Facebook give higher values to videos instead of images. In recent years, Facebook has focused more on live videos and engaging longer videos. However, you may also find lots of short videos on social media.
More about live videos on the digital platform
The trend of live videos is not new. However, you can recently find an increasing use of the live online video streaming process. Now, the question is- Will this live video trend retain its status in the future? Time will tell you the real answer to this question.
For storytelling purposes, we think that a live video is the cheapest and easiest option. Although several businesses have started finding out the ways of using them, the live video has sustained its position. With little creativity, several organizations will get benefit from the live video format.
Long videos drive more engagements-
We have told you that there is a rising trend of short video formats in terms of consumption rates and production numbers. However, a video marketing campaign is not everything about how many clicks found on your video links. Nowadays, the duration of several short videos is not over 5 minutes. Very few videos in the online world are in the long format. Still, these videos have engaged 50% of the viewers. Thus, when your target is the engagement of the audience, you can create long videos with high-quality content.
Although there is a functional similarity between long and short videos, you can find differences in these formats. When you have chosen social media for posting videos, you can rely on short videos.
On Facebook, you must think of the best ways of attracting one’s attention by displaying short, informative videos. Moreover, to attract mobile viewers, you can make your video content concise.
Conversely, longer videos on online sites gain higher authority, and you can attract several viewers to these videos. In these long videos, you may include corporate content relevant to your services and products.
However, the higher popularity of live video streaming style has changed the overall landscape. From DIY self-captured videos to professional videos of big corporates, the latest transformations and trends are prominent.
The choice of a platform is one of the factors for video makers. Facebook users love watching short videos. On business websites, visitors may have the patience to watch slightly longer videos.
Now, in conclusion, we can say that quality is vital for any short and long video. To edit your video without compromising the quality, you may use the I'm an inline link: video editing tool like, InVideo, Adobe Premiere Pro, Final Cut Pro X, Lumen5 or Filmora from Wondershare . These tool helps in making your video more attractive and interesting. Longer videos are also editable with this online tool. You may add music and different templates to create a unique video.
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