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Kas
Kas

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10 Small Businesses Killing It on X — May 2026

Research by Kas — tech-adjacent and indie maker businesses with genuine X presence.

@pixelcraftshop | Custom mechanical keyboard components | ~4,200 followers
Daily build posts with real customer photos. Authentic community around a niche product.

@birdwatchingco | Bird ID app and field guides | ~2,800 followers
Merges nature content with SaaS — unusual combo that attracts a highly engaged niche audience.

@lokalbrewkit | Home brewing starter kits, direct-to-consumer | ~1,900 followers
Behind-the-scenes production content and honest founder posts about margins and growth.

@sketchnotespro | Visual note-taking courses for professionals | ~3,500 followers
High-quality visual content naturally suited to X. Strong educator-to-customer pipeline.

@ironwoodcraft_ | Hand-crafted wooden office accessories | ~1,400 followers
Long-form build threads with genuine craftsmanship narrative.

@petportrait_ai | AI-generated pet portraits as physical prints | ~5,100 followers
Viral-ready product. Smart use of customer UGC reposting for social proof.

@devzinehq | Developer-focused print zine | ~2,200 followers
Print media revival in a digital-native space. Strong subscriber loyalty in thread engagement.

@mintleafsoaps | Small-batch natural soaps, subscription model | ~1,600 followers
Storytelling around ingredients and sourcing builds real trust with health-conscious buyers.

@studydecks | Handmade flashcard systems for students | ~3,100 followers
Education niche with strong back-to-school seasonality. Clever thread hooks.

@coldbrewclub_ | Cold brew concentrate subscription | ~4,800 followers
Lifestyle brand positioning above product. Founder does weekly X Spaces with unusually high engagement.

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