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Kauri Africa
Kauri Africa

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BUILDING AMAZING PRODUCTS WITH THE RIGHT DESIGN CHOICES.

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Product design is the process of imagining, creating and iterating problems to solve the needs of users and meet the business goals in a given market. The art of building can be seen as a way of communicating or solving a problem.

Sometimes it takes a very long time to come up with design specifications for the right product. All this is due to the weight of the project and purpose.

Design always puts the “user” first in everything. There are two aspects to product design.

They are;

  1. User Interface Design (UI)
  2. User Experience Design (UX)

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All starting with the word “user” obviously cements the former explanation to user centering. Every product is built to suit a user’s purpose, style and preference. A perfect product combines the two aspects to achieve a complete and perfect package to user satisfaction.

There are also some things to consider when building functional products. These are aesthetics, ergonomics, modularity, materials etc. These aforementioned elements help in the way the design appears and looks always with the user in mind.

User Interface (UI)

User Interface is defined as communication between two or more things more so human-computer interaction in a device or product. This way through which the user interacts with the product, application or website.

The UI is often talked about in conjunction with user experience UX, which may include the aesthetic appearance of the device, response time and the content that is presented to the user within the context of the user interface.

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User Experience (UX)

User Experience is how a user interacts with and experiences a product, service or system. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.
The addition of simplicity and elegance that produce products that are a joy to own and a joy to use. User experience goes far beyond giving customers what they say they want, or providing checklist features.

The right amount of everything makes a design a perfect fit for a product. Making the right choices and reassessing whatever is needed to make a product work to the users advantage whether it’s a mobile or web application.

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