FACTORS TO CONSIDER WHEN SELECTING A REGION

Proximity to Users: consideration to the nearness of consumers will improve application performance and reduce customers latency.
Region Cost consideration: considering our budget plans in regards to region chosen is necessary as regions may have varying price structures.
Service availability: note: not all services are available in all regions perhaps because of compliance reasons or some other similar reasons
Cost : In Azure, cost of services and Storage is pay-As-you-Go and varies between regions. so to ensure we don't spend more than we earn, costing is considered
Network Performance: performance of our applications and services may depends on the network performance in a specific area. so Azure gives us the option to chose any region with incredibly high network performance
Latency: This is the shortest time it takes to make a request and have it answered. this is because of the proximity of your regions, availability zones, network quality and data transfer methods.
Disaster recovery and business continuity: Without this in consideration, company can experience data loss, reduced productivity, damaged reputation and out of budget expenses. so we can chose a region that satisfies our needs from various data recovery.
Performance: this can affect our applications and services if wrongly selected. so options ore available to select a region that has high performance capabilities.
Customer Support: the level of customer support may vary within regions as their services can be through chats, phone calls and emails. to ensure we get we need we may consider the regions that has good customer support to ensure we are getting the help we need.