2024 has already seen massive airdrops, like Hyperliquid's $1.6 billion token distribution. These aren’t just “free money” but strategic moves to boost liquidity and strengthen communities.
📌 Why Are Airdrops and Activities Important?
1️⃣ They maintain user engagement during low market volatility.
2️⃣ New users can explore platforms without significant financial risk.
3️⃣ Active participants get tangible rewards for their contributions.
In parallel, many platforms are introducing smaller but consistent activities. For example, WhiteBIT has launched a festive activity offering rewards in USDT and USDTB for completing simple tasks. While not as massive as billion-dollar airdrops, these campaigns effectively keep users engaged during quieter market phases.
🔍 Airdrops vs Activities:
— Airdrops: Often large-scale, one-time events aimed at quick mass adoption.
— Activities: Smaller, task-based engagements designed to build long-term user relationships.
💡 Key Takeaway:
Airdrops offer quick rewards but come with the risk of sudden token dumps. Activities, on the other hand, encourage consistent interaction and offer more predictable benefits.
🎯 Action Plan:
— Keep an eye on major upcoming airdrops (e.g., LayerZero, StarkNet).
— Don’t overlook platform-specific activities — they might seem smaller, but their rewards often stack up over time.
In 2024, the platforms that strike the right balance between large airdrops and structured activities will likely come out ahead in user retention and growth.
What do you prefer: chasing big airdrops or participating in ongoing activities? Share your thoughts! 👇
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