To niche or not to niche?
Let me get straight to it and say that you don't have to niche down your web design and development services to be succe...
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Well written article, but my first response was a bit sceptical because obviously initially you're shrinking your potential market.
However on second thought I do see the possibilities. Take the example of hairdressers or barber shops - at first sight that's not hugely attractive because they tend to have a small budget for developing a website.
But, if you can set up a web site for one barber shop and then reuse that structure for other barber shops (only changing the styling for each new customer) then you might have a winning and potentially lucrative strategy, because you can offer a website for a low price and still make a profit (because the work for every new site would be minimal).
This assumes however that most "barber shop websites" are structured in a similar way - if it turns out that they're all completely different then the strategy wouldn't work.
So I'd say that this 'niche idea' should start with thorough research.
(a drawback might be that you end up doing the same thing over and over again - for many people that might become boring ... money is just one factor)
Great feedback Leob
The sentiment is correct but the definition of niche is not tight enough. Don't go for beauty parlour, concentrate on mobile nail bars specialising in Afro-carribean customers. That is three levels deeper and will help you with identifying your customers and proposition and make you the only specialist in that niche
Yeah you could do that for sure
Solid article, Kyle. Another way I think of niching down is to go even more specific. Instead of websites for realtors, you could be even more specific - "website conversion optimisation for realtors in Texas".
Good tip Hrishi, thanks for sharing :)
I have an issue with selecting a specific niche.
In short, I want to go into the ecommerce line, but I'm still finding it very difficult to decide what kind of products to sell.
If one must know the ins and out of that niche, then I think it is only the web development niche and products I can sell.
But I am still wondering what kind of products interest web developers.
I saw wordpress themes, email templates and some other things online.
I don't know if I should still narrow it down and select one of the products to sell.
I would be glad to know your opinion.
Well, you really did create an amazing piece right there. The details in it just goes to show how much research was put behind it.
Really take a look at it-: bit.ly/3EYP40V
Hi Kyle,
A well written article. I always love your advice on Freelancing.
I have a question.
This whole article is based on having websites, what should a freelancer do in order to niche down as custom web developer (not just Wordpress or not just simple websites)?
Great article! Thank you.
Thank you Matt! <3
I had a good read. Thanks Kyle
Thanks for reading :)
Brilliant piece of advice 👌!!!!
Thank you Aman :)
Thank you Cat! <3
Great!