Exit Liquidity: Not an Exit. An Entrance. Proof of Drink.

Introducing Exit Liquidity, a project that integrates RWAs & DePINs & meme coins around Solana Native's Water Brand.

Project Overview

Exit Liquidity is an innovative water brand project built on the Solana blockchain. This project proposes a solution to the fundamental challenge that "end users become exit liquidity in token ecosystems unless external value flows in."

By creating a sustainable model through a real-world water brand product as an RWA (Real World Asset), the project aims to inject substantial external value into the token ecosystem.

Challenges Addressed

The Exit Liquidity project simultaneously tackles the following complex challenges:

• Lack of external value inflow in token ecosystems
• Excessive web3 industry events and alcohol dependence among Solana builders
• Unsustainable Ponzi structures of meme coins
• High barriers to entry for DeFi and token investments
• Exploitative structures in the high-value energy drink business

Market Analysis and Business Model

Learning from Success Stories

The Liquid Death Example

• Created a $1.4 billion enterprise by combining a simple water product with powerful branding
• Revenue growth: $45 million (2021) → $263 million (2023)
• Demonstrates how unique brand positioning can create overwhelming competitive advantage

Red Bull's Business Model

• Created the energy drink market based on strong brand power and marketing
• Built a unique brand through sports and music event sponsorships
• Maximized revenue through high-value strategy (premium price × strong brand)

Exit Liquidity's Business Model

Revenue Structure

• Sustainable real revenue from Water Brand sales
• Energy drink product sales
• NFT sales
• Issuance of proprietary tokens

Integration with the Solana Ecosystem
The most innovative aspect of this project is the mechanism to directly return profits from beverage sales to the Solana ecosystem. The specific mechanism:

1. Allocate a portion of product revenue to purchase major Solana meme coins
2. Return purchased assets to end users
3. Ensure token economy sustainability through substantial value inflow from outside the ecosystem

User Experience Innovation

• QR codes printed on the underside of can tabs
• Participation in meme token Airdrop lottery simply by consuming the beverage
• Enabling participation in the Solana ecosystem without DeFi or token investment knowledge
• Complete random number generation and efficient transaction processing utilizing Termina's dedicated block space

Business Development Strategy

Exit Liquidity's business will be deployed using the following phased approach:

1. Initial Market Development: Building recognition and trust within the community through deployment at Solana events and conferences
2. Brand Building: Establishing brand power and funding base through NFT sales and token issuance
3. Market Expansion: Gradual expansion into general retail markets based on success within the community

Contribution to the Solana Ecosystem

This project aims not only for profitability but also to contribute to the development of the entire Solana ecosystem:

• Meme Coin Value Stabilization: Stabilizing value within the ecosystem through continuous buying support
• New User Acquisition: Introducing general consumers to Solana through familiar beverage products
• Community Culture Development: Supporting the building of a healthier community culture

Technical Architecture

Key Products

• Water Brand: Manufacturing, distribution, and inventory management system
• B2B System: Sales management system
• Consumer Portal:
  • Airdrop lottery participation
  • Governance features (future implementation)
  • Treasury management (DAO operation)
  • Investment in Solana startups

Why Solana?

• Emphasizes ecosystem collaboration, making it easy to create synergistic value
• Has a solid user base as a business chain
• High affinity with the US market
• Suitable for consumer markets with high speed and low gas fees

Why Termina?

Termina, as "Solana's block space as a Service," provides the following advantages:

• Enables true random number generation
• Reduces load on the main network
• Enables low-cost processing

Conclusion

The Exit Liquidity project challenges the fundamental issue of token ecosystem sustainability by merging real-world products (water brand) with blockchain technology. Under the concept of "With every sip, Solana gets stronger (Proof of Drink)," it aims to build an innovative model that creates circulation of substantial value rather than mere speculation.

The success of this project has the potential to welcome more diverse participants into the Solana ecosystem and realize sustainable growth.

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Note: This article is based on the project overview submitted to the Solana Hackathon.