Why Your Agency Should Be Using HTML Templates

I’m sure you’re inundated with client work right now. And while that’s something we should be thankful for, it can also leave us feeling drained and burnt out. There’s so much to do, and so little time to get it done. The mental real estate in your head is getting smaller by the day, as you get more items put on your plate by clients and team members.

Not to mention balancing all of that with your personal life. Everyone is pulling at you from different directions and you’re not exactly sure which way to go.

You’re also the type of person to constantly look for solutions to your problems. You can’t run a successful agency without that mentality anyway. So with that being said, you might be looking for ways to simplify or speed up current processes in your business.

Agencies offer a specific set of services. So we usually have processes for those services that we’ve worked on perfecting over the years. For agencies that offer web design and development services, our process may look something like this:

1. Project Brief
   Defining the target audience
   Setting clear project goals
   Project timelines and budgets

2. Planning
   Brainstorming & research
   Information Architecture
   Page Layout
   Wireframes & Prototypes

3. Design
   Visual Elements
   Color Palette
   Typography
   User Experience

4. Development
   Accessibility and web standards (W3C)
   Content
   Functionality
   Performance

5. Launch & Maintenance

Each step has its own allocated time periods. You may decide to spend more time on planning to minimize the amount of revisions later on. Or you may spend the most time on design and development because you prefer to have something tangible as soon as possible.

What if I told you that you can have something tangible to look at, before you even start the project. That you can have a clear idea of what the final product could look like from the very start.

HTML templates are a great way to expedite your design and development process, without sacrificing any quality. The best templates are easily customizable so you can easily implement your clients’ brand identity, and written with clean and well-documented code.

Using these templates for your projects has many benefits.

They save you time and money
You’ve been in business long enough to understand that there is a fine line between pushing the envelope and poor UX design. Good UX design means using components and design elements that users are familiar with. This means that we are somewhat limited in terms of page layouts.

So why spend so much time creating new layouts from scratch every time, when you can find a template that has the groundwork already laid. All you have to do is come in and add the finishing touches. This is where you add content, and maybe even rearrange elements to your liking.

Decrease design and development time with these templates so that you can take on more work without needing to add new members to your team.

Save time building from scratch so that you can focus on other aspects of your business.

To get design client work done you probably hire a freelancer, or direct one of your employees to create from scratch. Using a template alleviates the need to do that. Allocate those resources to other places in your business.

As agency owners, we’re always looking for ways to improve systems and processes. Essentially make more while working less. HTML templates are a great way to make more while working less. With the foundation already set, you are well on you way to completing client projects with even starting.