7 Lead Generation Form Examples [That Convert Like Crazy]

Looking to capture more leads and grow your business? Look no further than these high-converting lead generation forms used by industry leaders!
In this post, we'll dissect the winning strategies behind these forms and equip you with the knowledge to create your own lead-generating machines.

1. HubSpot's Website Grader: Value First, Information Later HubSpot takes the lead with a simple yet powerful form. Visitors get a free website grader in exchange for just their email address. This is a brilliant example of offering high value at a low cost. Website analysis is valuable to most businesses, and the one-field form minimizes hassle.

Key Takeaways:
Lead with a high-value incentive.
Keep forms concise to avoid drop-offs.
Articulate the value proposition clearly.

1. Mailchimp's Email Marketing Signup: Simplicity is King Mailchimp's signup form exemplifies elegance and minimalism. Its free email marketing plan is a clear value proposition presented alongside a simple form requiring only email, username, and password—no unnecessary fields to create friction!

Key Takeaways:
Minimize required fields.
Clearly state the value proposition.
Use design elements to guide users towards the call to action.

1. Moz's Conversion Rate Optimization Tool: Strategic Placement Matters Moz leverages a strategically placed sidebar form to capture leads for its conversion rate optimization software. Sidebar placement often outperforms bottom-of-page forms in terms of conversion rates. Additionally, the form highlights key software benefits and offers a "no-spam" guarantee for peace of mind.

Key Takeaways:
Place your form in a high-visibility location.
Clearly explain the value of your offer.
Reduce form abandonment by limiting required fields.

1. Crazy Egg's Heatmap Tool: Free Trials are Conversion Magnets Crazy Egg removes risk with a generous free trial of their heatmap software in exchange for an email address. The short form, embedded directly within the page, minimizes disruption.

Key Takeaways:
Offer free trials to reduce risk and encourage sign-ups.
Keep forms embedded within the page for better user experience.
Limit form fields to essential information.

1. SEMrush's Free Trial: Personalization Pays Off SEMrush sweetens the deal with a personalized free trial form. To boost conversions, they pre-fill the name and email address (pulled from LinkedIn, where applicable). The form itself is streamlined, requiring only three essential fields.

Key Takeaways:
Personalize form fields whenever possible.
Maintain a clear and direct approach by asking only for essential information.
Implementing these winning strategies can help you craft lead-generation forms that convert visitors into valuable leads, propelling your business toward success!

For the last two lead generation form examples, click here…!