Marketplace rakes
The stock photography market maintains a rake exceeding 50% despite transparent fees and many competitors, defying conventional marketplace pricing logic.
- China's e-commerce platforms like Taobao charge just 4% rake versus eBay's 9%, with revenue primarily from promotional activities averaging 4% costs.
- Booking.com initially undercut competitors by 10%+ to win market share, while SeatGeek maintains rates 5%+ lower than incumbents in ticketing.
- Rakes above 20% rarely sustain long-term, as seen when Steam and app stores reduced 30% rates under competitive pressure from 10% alternatives.
Top comments (0)