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Loic Moncany
Loic Moncany

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I am shipping 4 products while everyone panics about AI killing SaaS

I'm shipping 4 products while everyone panics about "AI killing SaaS" — here's what gets lost in the noise


Every few weeks, a post blows up: "AI will kill B2B SaaS." A dev vibe-coded a clone of some $200/month tool over a weekend. The comments spiral. Founders get scared.

Meanwhile, I'm over here shipping four products at once. As one person. Because of AI — not despite it.


What's actually happening out there

The "AI kills SaaS" narrative has a kernel of truth: AI is compressing the time it takes to build software features. A solo dev can now ship what used to require a small team. Competitors can clone you faster.

That's real. The panic isn't.

What the panic misses: software value was never in the features. It was in solving a problem someone actually has, repeatedly, reliably. If AI makes the features cheaper to build, it also makes the moat shift — from "we built this" to "we understand this problem better than anyone."


What I'm actually doing this week

I'm running four builds in parallel right now:

  • ListingVid — AI video generator for real estate agents who hate spending hours on property marketing
  • EST8 — A modern CRM for real estate, because the existing ones feel like 2012
  • OhMyLead — Lead gen for indie hackers who are still tracking prospects in Notion spreadsheets
  • AIAnswer.to — WordPress plugin generating PAA rich snippets + GEO optimization for AI citations

Three years ago this would have been impossible for one person. Today it's difficult but viable — because AI collapses feature development time significantly.

But here's the part nobody mentions: AI gave me capability. It didn't give me clarity.

The hard part this week isn't the code. It's attention. Four active builds means I'm always one context switch away from dropping something important. A bug in ListingVid. A customer message for EST8. A cold outreach sequence for OhMyLead.

AI didn't solve the 24-hour constraint.


What I've actually learned (not theory)

  • Real problems outlive every tool shift. Real estate agents still hate video production. That problem didn't get easier because AI exists — it got approachable for someone like me to solve.
  • Capability without focus is just noise. More products in parallel is only viable if you have systems for switching context cleanly. I'm still figuring mine out.
  • AI speeds up building, not validation. The bottleneck was never "can I build this?" It was always "do enough people want this badly enough to pay?" That hasn't changed.
  • Clones die fast when the original has distribution. If someone vibe-codes a ListingVid clone over a weekend, they still have zero real estate agent relationships. Distribution is the moat now.
  • The "AI kills SaaS" posts are mostly written by people who weren't building anyway. The actual builders I know are shipping faster and moving on.

15 years in, the pattern is consistent: what dies wasn't solving a real problem. What survives was.

If you're building something real, AI is probably your biggest advantage right now — not your biggest threat.

What are you shipping this week? Drop it in the comments — I read all of them.

— Loïc / @lmoncany
Building ListingVid | OhMyLead | EST8 | AIAnswer.to

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