I'm Building 5 Products Solo — The Real Enemy Isn't Burnout, It's Boreout
The founder community is buzzing about "boreout" this week. The argument: solo founders don't burn out from overwork — they check out from under-stimulation. I think they're half right, and half missing the point entirely.
What's Actually Happening in the Indie Hacker Space
The Indie Hackers thread that sparked this argues that boreout — not burnout — is the bigger risk for solo founders. The claim: once you've automated your repetitive tasks and found your rhythm, the absence of stimulation becomes the danger.
It's a sharp reframe. Burnout is dramatic — you collapse, you recover, everyone sees it. Boreout is invisible. You're "fine." You're shipping. But nothing moves.
Here's my contrarian read: for multi-product founders, boreout isn't about boredom. It's about fragmentation.
What I'm Actually Living Right Now
I'm running 5 products simultaneously: ListingVid (AI video for real estate agents), OhMyLead (lead gen for indie hackers), EST8 (real estate CRM), AIAnswer.to (WordPress PAA plugin), and Perfect Skin (French e-commerce).
My days are never dull. The backlog alone could fill a month. But here's what a Tuesday actually looks like:
- 9am: ship a landing page tweak for ListingVid
- 10am: draft cold outreach for OhMyLead prospects
- 11am: review a support ticket for EST8
- 12pm: write a dev.to article about all of it
- 2pm: research AIAnswer competitor positioning
- 4pm: reply to a Perfect Skin customer
I'm in motion constantly. But nothing compounds.
That's the boreout I know — not from lack of interesting problems, but from having too many. Every task gets a slice of attention. Nothing gets enough. Progress feels like walking in mud while looking productive.
The Indie Hackers framing assumes you've solved distribution and are coasting. I haven't solved it on any of these yet. Which makes the fragmentation worse: I'm spread thin AND uncertain about which bet is actually working.
What I've Learned (and Am Still Learning)
Context-switching is the hidden cost nobody budgets for. Every switch costs 20 minutes of actual depth. Across 5 products, you're burning hours daily just in transition tax.
"Interesting" is a trap. All 5 products are genuinely worth building. That legitimacy tricks you into staying in spread mode instead of forcing a real choice.
Progress theater is real. You can ship features, write posts, and send emails all day while the needle on every product barely moves. Activity ≠ traction.
The fix isn't time-blocking — it's sequencing. One product gets 80% for a sprint. The others get maintenance mode. This is obvious in theory and brutal in practice when you love all of them.
Boreout for multi-product founders is actually decision fatigue in disguise. The inability to choose which problem deserves 100% of you today — that's what drains you, not the work itself.
I don't have this solved. I'm still figuring out how to go deep on one thing when five feel equally real.
If you're navigating this — multi-product, solo, no team — I'd genuinely love to compare notes.
Find me on X: @lmoncany
Building ListingVid, OhMyLead, and a few other bets in public.
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